Nicolas Arevalo Varela

IA & UX Designer

Hello There!

Information Architect and User Experience Designer with 7 years experience in Information architecture, web development and online marketing, working on cross-functional teams.
Expert in user-centered design processes, included collection and analysis of user requirements, field research, usability evaluation, prototyping, wireframing and UI specifications.
Deep experience in applying a range of research and analytical tools to create successful user-focused solutions within the realities of business objectives.



June 2015


Information Architect

Conducted stakeholder interviews and both remote & in-person user interviews and usability tests.
Conducted usability testing with Tobii Eye-tracking system in Usability Lab using interactive prototypes.
Synthesized and compiled qualitative results and findings to inform UX strategy
Design wireframes, user flows and hi-res mockups for various clients.
Seek to update and improve processes, to allow less wasteful, more streamlined design.
Clients included Movistar, Toyota Chile and Banco de Chile.

May 2015

User Experience Freelancer

Designed a complete website for an information technology career website startup based in Buenos Aires, Argentina.

Explored of issues in creating an experience for both the desktop and mobile platforms.

February 2014 - March 2015


Web Designer

As a hybrid designer/front-end developer, I worked on a variety of web projects for international media websites.
Redesigned company websites and social media profiles to engage more appropriately with our receptive target audience.
Front/end development was utilizing HTML5, CSS3 and leveraging the Bootstrap Framework.
Refined and iterated user experience by designing and implementing new modules and interfaces in different responsive websites
Worked with web developers in optimizing functionality, labeling and usability of core site.

May 2012 - July 2013

User Experience Designer

UI/UX development for website and various new projects, including defining site architecture and navigation, creating wireframes and writing UI specifications.
Collaborated on the generation of proposals and pitches for existing and new projects inside the corporation.
Wrote functional requirements and use cases for different new projects.

May 2011 - May 2012

Brand Manager

Created new branding system for the organizations and their websites, including a large library of reusable production ants, banners and other collateral, and authored an extensive branding guideline.
Worked closely with the in-house team in defining business and marketing requirements.

February 2010 - May 2011

Digital Art Director

Designed collateral digital materials, including banners, e-mail marketing and landing pages.
Designed and developed several jobs websites for new clients for Chile, Brazil, Argentina and Mexico
Worked closely with executives to define product business requirements and produced comprehensive, detailed development documentation including functional requirements, new websites and new projects.

February 2008 - February 2010

Design Assistant

Print design and production, including identity packages, logos, signage, etc.
Designed and developed several jobs websites for existing clients in Chile.



Universidad Central

Information Architect


Universidad de Chile

Graphic Designer